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LLM Analytics

Watch AI engines crawl, cite and refer traffic to your site

LLM Analytics closes the loop between AI visibility and actual sessions on your site. See GPTBot, PerplexityBot, ClaudeBot and Google-Extended activity, correlate it with citations, and measure the traffic, leads and revenue AI referrals actually drive.

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What it covers

Three layers of AI activity in one chart

From crawl to cite to click - the full funnel from AI engine to signed deal.

AI crawler activity

Every hit from GPTBot, PerplexityBot, ClaudeBot, Google-Extended and AppleBot, by URL and by day.

Citation to click

Match citations in AI answers to the referral sessions those citations drove.

Session attribution

Attribute AI-referred sessions to downstream goals: leads, signups, revenue.

Page-level breakdowns

Find the pages that convert AI discovery into visits and visits into revenue.

Bot vs human validation

Clean human-only AI referral numbers so you are not fooled by bot traffic.

Export and API

Pipe it into GA4, Looker Studio or your own warehouse with zero friction.

Know whether AI engines are actually sending real visitors

Citations are nice, sessions are better. LLM Analytics shows you the humans that clicked through from ChatGPT, Perplexity, AI Overviews and Copilot - not just the mentions themselves.

  • Human sessions, filtered of bots and spoofed UAs
  • Per-engine session, pageview and conversion counts
  • Compare AI referral behaviour to classic organic
  • Prove ROI without a GA4 workshop
AI visibility Last 30 days

Match every AI referral to the page that earned it

We stitch each AI-referred session to the citation that most likely drove it - so you know exactly which of your pages are earning you clicks, not just quotes.

  • Page-level AI referral reports
  • Citation-to-click confidence scoring
  • Find the pages punching above their weight
  • Double down on what works, not what is loud
Top pages by AI referral /reviews/gravel-2026100%/learn/tubeless-setup72%/blog/diverge-vs-topstone58%/diverge-str46%/learn/gravel-geometry38%

Connect AI activity to downstream revenue

GA4 can tell you a session came from chat.openai.com. Searchable tells you which prompt earned it, which page it landed on and whether it signed up, bought or booked a demo.

  • AI referral to conversion to revenue, end to end
  • Tag leads in HubSpot or Salesforce with the AI source
  • Forecast pipeline from AI trajectories, not guesses
  • Report AI channel ROI the way exec teams expect
AI channel ROI Updated 2 minutes ago SESSIONS3,961+41% MoMSIGNUPS214+28% MoMDEALS19+6 vs lastPIPELINE£284k+£72k
FAQ

LLM analytics questions

How we track bots, what counts as an AI referral, and where the data goes.

How do you identify AI crawlers?
We fingerprint known AI bot user agents and IP ranges, cross-check them against official publisher documentation, and flag the ones spoofing legitimate bots. Your dashboard only counts verified AI activity.
How is this different from AEO Insights?
AEO Insights measures what AI engines say about you. LLM Analytics measures what AI engines send you. Together they give you both halves of the AI search funnel.
Can I track Perplexity and Copilot referrals?
Yes. All five major AI engines are tracked, plus the sub-engines like ChatGPT Search, Perplexity Shopping and Google AI Overviews. New ones get added as they open.
What if I already use GA4?
Perfect. LLM Analytics pushes cleaned AI session data into GA4 as an event stream so your existing dashboards and attribution models keep working - just with better AI data.
Can agencies use this per client?
Yes. Agency plans scope LLM Analytics to each client workspace, with white-label exports and shared Agent access.

Ready to grow your AI visibility?

Spin up a 14-day Pro trial and see your first opportunity inside a week - or book a walkthrough with our team.

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